evoleo – create the best you

evoleo is a career mentoring website where professionals – looking for continuing their education –  can get help to find their next career steps. evoleo gives career recommendations and a step-by-step guidance to reach career goals. The recommendations are based on real existing career paths. evoleo is the final project for the UX design bootcamp I attended in 2019. My role as a UX designer involved research, interviewing, synthesizing, designing, usability testing, and finalized prototyping.

Challenge

Professionals, who want to improve their skills or even switch careers,
might be overwhelmed by the vast amount of options they have.

Problem Statement

Professionals need a way to navigate through the endless amount of possibilities
to educate themselves, because they want to enhance career growth.

Competitive Analysis

The competitive analysis shows that  there are some useful products out there,
to network and furthering education, but non of the competitors combines
all the features I wanted for my product. 

Comparison Matrix

Interview Research Goals

What motivates my users? What are the obstacles they are facing when it comes to career growth and furthering education? What existing tools do they use to learn and grow?

"You are only as good as what you know."  |  D., 39 years old, Digital Marketer

"Learning means to invest into my future."  |  E., 45 years old, Urban Planner

"I needed a real job with real money!"  |  T., 37 years old, Web Developer

I conducted 5 interviews with professionals between 27
and 45 years of age, 2 female and 3 male.

5/5: networking and learning from each other are the best ways to grow
4/5: switching career to earn more money
3/5: using online educational tools to learn new skills

User Goals
learn from others | stay competitive | secure/ increase income

User Pain Points
no time for research, n
o time for networking, anxiety of losing control,
f
ear of losing income

How can we make sure, that professionals get help along their way to achieve their goals?
How can they become more confident, at ease, and prepared when switching career?

Revised Problem Statement

Revised Problem Statement

Professionals, actively looking to improve themselves, need a quick and efficient way to learn about options
for career growth and ongoing education, because they have little to no time to do so.

Professionals who want to switch career need a way to be at ease and confident about their decision,
because they fear to lose control and income when stepping into the unknown.

Professionals, actively looking to improve themselves, need a quick and efficient way to learn about options
for career growth and ongoing education, because they have little to no time to do so.

Professionals who want to switch career need a way to be at ease and confident about their decision,
because they fear to lose control and income when stepping into the unknown.

Meet Jeremy, my user persona!

Meet Jeremy, my persona!

What Jeremy needs is a quick and efficient way
to take his next steps towards career growth.

What Jeremy needs is a quick and efficient way to take his next steps towards career growth.

Persona_Zeichenfläche 1

evoleo will help Jeremy to find his next career steps by giving him personalized career recommendations and a step-by-step guidance to reach his goals – based on real existing career paths of his peers.

evoleo will help Jeremy to find his next career steps by giving him personalized career recommendations and a step-by-step guidance to reach his goals – based on real existing career paths of his peers.

MVP Features

MVP Features

> Questionnaire
> Personalized Career Recommendations
> Career Progress Tracker

> Questionnaire
> Personalized Career Recommendations
> Career Progress Tracker

Jeremy's happy path

Jeremy's happy path

A quick and easy onboarding: Take the test, get registered before seeing the test results, save the results to your dashboard, set and track your goals.

A quick and easy onboarding: Take the test, get registered before seeing the test results, save the results to your dashboard, set and track your goals.

WERKSTATT-evoleo-happy-path
WERKSTATT-Fatma-Kapakos-evoleo-sitemap
WERKSTATT-Fatma-Kapakos-evoleo-sketches

MVP Features

> Questionnaire
> Personalized Career Recommendations
> Career Progress Tracker
> Mentoring Functionality

> Questionnaire
> Personalized Career Recommendations
> Career Progress Tracker
> Mentoring Functionality

WERKSTATT-Fatma-Kapakos-evoleo-lw-fidelity-wireframes-03

Usability Testing

I conducted 3 usability testings with a low-fidelity invision prototype and realized, that something was missing.
I needed to go back to my user goals and make sure that they were addressed well.

Main user goal: Learn from each other.
What improvement can be done, to make sure, this user goal is addressed?

Main user goal: Learn from each other.
What improvement can be done, to make sure, this user goal is addressed?

WERKSTATT-Fatma-Kapakos-evoleo-sitemap-02

Revised Sitemap

I added the mentoring feature to the sitemap, making sure, the main user goal is addressed:

Learn from each other.

WERKSTATT-Fatma-Kapakos-evoleo-hi-fidelity-wireframes

Functional Prototype

Tools: Sketch and Invision

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